Reed Sorenson will be driving a Pink No. 41 Target Dodge this weekend at Atlanta Motor Speedway (AMS) to help raise Breast Cancer Awareness. Additionally, he has developed a donation pledge to coincide with the pink car during the Pep Boys Auto 500, which Target will match.
Sorenson will donate $10,000 for a win, $5,000 for a top-five finish, $1,000 for a top-10 finish, $4,100 for a pole and $12.62 for each lap completed, totaling $4,100 if he completes all of the scheduled 325 laps.
He will also auction his autographed custom race helmet and fire suit from the “Pink Car” races with proceeds from the pledge and auction benefiting The Breast Cancer Research Foundation and Project Pink House.
Fans will have the opportunity to purchase a few very unique items and help out a good cause at the same time.
