REED READY TO KICK OFF BUSY RACING SEASON

18-year-old driving sensation Reed Sorenson may be returning to familiar territory when the 2004 ASA Racing season kicks off this Saturday at USA International Speedway in Lakeland, Fla., but one thing is for sure – almost everything around him has changed.
Sorenson, the 2003 ASA Rookie of the Year, will be sporting a new car with new colors in addition to having some major sponsorship backing. Sorenson will pilot the No. 29 Target/Texaco/Havoline Dodge for RSR Racing full time in ASA competition this season. Veteran crew chief Gene Roberts has been added to help guide the 18-year-old to the 2004 ASA Championship.

“I’m really excited about getting things started this year,” Sorenson said. “Gene is going to bring a lot of information to this team and I’m looking forward to working with him. I’m also very excited to have Target and Texaco/Havoline supporting me this year. Being part of Chip Ganassi Racing with Felix Sabates is definitely an honor for me. Hopefully we can deliver everyone with a championship this year.”
Sorenson, who is part of the driver development program at Chip Ganassi Racing with Felix Sabates, also plans to test the water in several other racing series during the 2004 season.

Through a collaborative effort with Chip Ganassi Racing with Felix Sabates, Sorenson will compete in select ARCA and NASCAR Busch Series races in 2004.

The ASA season-opener is set for this Saturday night with the running of the SK Hand Tools 200 at USA International Speedway in Lakeland, Fla. The event can be seen LIVE on SPEED Channel at 8:00 p.m. ET.


Reed and his team at the 2003 ASA National Awards Banquet with their new car.